- User Behaviour Analytics
- Social Graphs
- Transactional Reports
- Core analytics
- User profiles : stitch user profile with single view of all user activities
- Create custom segments
- Triggered Push notification
- Can see user retention and engagement
- Can see total, new and unique session
- Can see Session frequency, views per session slipping away, etc
- Can creates funnels by defining different events
- At each stage can see the drop out of users
- Give percentage of initial users who entered the funnel and who exited by performing final event
- Cohorts is a powerful tool for user segmentation
- With cohorts you can club together users who have performed similar set of activities on your app
- Helps Quantify Company Values
- Used to Ingrain Smart Decision-Making Into Company Culture
- Provides Greater, Faster Insight Through Data Visualization
- Locate potential opportunities thatmay be worthwhile in increasing profits
- Increase edge over the competition
- Cost Reduction