A card-linked offer (CLO) is a rewards, discount or cashback amount applied to a customer’s debit or credit card automatically after a purchase is made at a participating merchant
It’s an innovative customer loyalty system which is simple, flexible, secure, easy-to-use and fully integrated solution in customer loyalty programs
All that a card-linked offer needs in order to be processed is the customer’s credit or debit card to be registered (i.e. linked) with the program making the reward or cashback offer
Customers receive their rewards automatically after using the linked card at your business, your partners, etc
It is based on the transactions that customers conduct with their registered cards. The system works in real time, and for both issuing and acquiring customers, it can be seamlessly integrated into other services
CLO’s technology involves three primary entities – the user, the retailer and the bank. The end-user is a bank credit card or debit card holder. Offers are loaded into the user’s card based on his consumer behaviour. CLO empowers users to get discounts and offers just by transacting at a Point-of-Sale (POS) machine of a partnering retail store
Card Linked Offers Benefits
Customers are targeted based on previous purchase history, therefore merchants know they are acquiring the right customers
Very thing that is already saved, so it’s fast, simple and easy for them
Reasonable commission fees
Leverage the brand affinity of large, already-established loyalty programs
Boost card spend
Increased Card Usage
Outcome Based pricing
Friction-free integration
Merchant Funded (MFN) Benefits
Extra Points when a saved card is used on merchant App